Cartology digitizes the health, beauty and baby aisles of Woolworths

Cartology has announced the health, beauty and baby aisles of over 400 Woolworths Supermarkets stores nationally will be digitized as it installs a premium, full motion digital, front of aisle screen network.

The health, beauty and baby screen network roll out has begun and client campaigns will be live from mid September. The first brands to advertise are among some of the biggest names in health and beauty including P&G and Unilever.

The expansion is one in a series of Cartology’s screen network growth following on from the Shopper, Metro and BIG W screen networks and is aimed at bringing brands closest to customers. The full motion digital screen network will directly reach category buyers and active in-store shoppers, complimenting Cartology’s omnichannel solutions to deliver greater impact for brands and a stronger end to end customer experience.

Cartology’s head of product and platform, Steve Geelan, said while over 30% of customers are exhibiting omnichannel behaviours, in-store remains the leading way to shop with customers enjoying the sensory and face to face nature of the store environment.

“We understand customer and category specific behavior and through the new screens network, brands can target messaging within the category, aligned to occasions and needs of customers,” he said.

“The new format digitizes the in-store experience, enabling more brands to have a presence at the point of conversion, with greater creative flexibility for integrating brand assets.”

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