PAI Partners Is Acquiring Professional Hair Care Platform Beautynova
PARIS — Private equity firm PAI Partners has agreed to acquire a majority stake in Beautynova, a global professional hair care platform, from Bluegem Capital Partners.
Financial terms of the agreement were not disclosed, but PAI said it will make the transaction through its mid-market fund PAI MMF. Once the deal is completed, Bluegem and a syndicate of Bluegem co-investors will maintain a significant shareholding.
Beautynova, based in Milan, owns premium brands including Milk_Shake, Z.One Concept, Depot and Medevita. The company develops professional hair care products in the treatment, coloring and styling segments, and boasts more than 18,000 formulas.
Beautynova…
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